alysonkellykaye Archives
Will Data & Creative Come Together?
Posted on May 9, 2016 1 Comment
he rise of ‘big data’ has seen marketers mining all sorts of databases to learn more about their customers. Now both clients and agencies have spotted greater opportunities to bring data to the heart of creative development. – Warc 2016 Tools Report
Google Analytics – So What!
Posted on April 7, 2016 Leave a Comment
As a final part of the Branding, Strategies and Organizations course we have entered into the world of data and analytics. As a class we are working together to earn The Google Analytics Individual Qualification (IQ). It can be difficult to grasp the relevancy of Google Analytics certification and will most definitely vary in significance for […]
Apple Irony
Posted on February 23, 2016 Leave a Comment
Apple’s Reality The Apple brand persona as pioneering and independent began in the 1984 Super Bowl commercial, which was centered around the Orwellian concept of ‘big brother’ and showed Macintosh computers as a means to resist oppression.(Creating Powerful Brands; Chernatony, McDonald, Wallace) Research found that Mac users are ‘active, avant garde and early adopters positioning them as […]
Brand Mapping
Posted on February 23, 2016 Leave a Comment
Correlation to brand module mapping (HBS) is a useful exercise for competitors and the research done in CPB regarding competitor influences is synergistic with the HBS approach to mapping your own brand family and the impact of those non-brand extessential influencers. Jim Signorelli suggests the idea of looking at brands and prospects in relation to […]
alysonkellykaye 