Having worked with innovative and industry leading organizations such as Digitas, ArnoldWorldwide, ResolutionMedia, and SBLI of Massachusetts to create and deliver measurable strategic multi-channel marketing initiatives for several Fortune 500 brands. Additionally, I spent 4 years as Professor of Marketing at Bentley University designing and teaching relevant curriculum plans for over 30 courses within the Marketing discipline.
Recent consulting work has included working with agency partners such as Google, Facebook, Yahoo, Twitter, Salesforce.com, BrigthEdge and Kenshoo to develop global e-learning and development program for 1,700 employees.
Areas of expertise include:
Recent and upcoming projects:
Alyson managed the building of our company’s global learning and development program. Her level of strategy, insights, and overall recommendations really drove the process and helped develop a road map that ensured the projects success. Alyson is a professional that is detail-oriented, goal focused, and team oriented. In addition to her professional acumen, she brought a positive attitude and a smile to the workplace every day and was a joy to work with.~Alan Osetek, Global CEO Digilant.