About

I am strategic and innovative CRM and digital advertising veteran with 20 years of agency, brand, and teaching experience.

Having worked with innovative and industry leading organizations such as Digitas, ArnoldWorldwide, ResolutionMedia, and SBLI of Massachusetts to create and deliver measurable strategic multi-channel marketing initiatives for several Fortune 500 brands. Additionally, I spent 4 years as Professor of Marketing at Bentley University designing and teaching relevant curriculum plans for over 30 courses within the Marketing discipline.

Recent consulting work has included working with agency partners such as Google, Facebook, Yahoo, Twitter, Salesforce.com, BrigthEdge and Kenshoo to develop global e-learning and development program for 1,700 employees.

Areas of expertise include:

  • Integrated Digital Marketing Communications Planning and Execution
  • Client Relationships
  • Measurement and Analytics • Product/Brand Positioning

Recent and upcoming projects:

  • Speaker APC conference – Social Media and the Admin: How to Add Value for Your Organization
  • epeComponents – Digital Brand strategy and execution
  • Helmes & Co Capital – Brand and marketing strategy
  • Speaker for Graduate International Exchange program at Bentley University.
  • Developed certification curriculum and content for Windsor Marketing Group VMS program.
  • Consulted on Global learning and development program for media company.

Alyson managed the building of our company’s global learning and development program. Her level of strategy, insights, and overall recommendations really drove the process and helped develop a road map that ensured the projects success. Alyson is a professional that is detail-oriented, goal focused, and team oriented. In addition to her professional acumen, she brought a positive attitude and a smile to the workplace every day and was a joy to work with.~Alan Osetek, Global CEO Digilant.

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