alysonkellykaye Branding So What! Category
brands defining time
Posted on April 26, 2016 Leave a Comment
Time has flown by once again and the semester comes to a close. I begin every semester (and almost every class for that matter) with a bit of a pit in my stomach. I want to teach each class a bit differently and ensure that we go beyond the textbook and learn from not only […]
Google Analytics – So What!
Posted on April 7, 2016 Leave a Comment
As a final part of the Branding, Strategies and Organizations course we have entered into the world of data and analytics. As a class we are working together to earn The Google Analytics Individual Qualification (IQ). It can be difficult to grasp the relevancy of Google Analytics certification and will most definitely vary in significance for […]
Apple Irony
Posted on February 23, 2016 Leave a Comment
Apple’s Reality The Apple brand persona as pioneering and independent began in the 1984 Super Bowl commercial, which was centered around the Orwellian concept of ‘big brother’ and showed Macintosh computers as a means to resist oppression.(Creating Powerful Brands; Chernatony, McDonald, Wallace) Research found that Mac users are ‘active, avant garde and early adopters positioning them as […]
Brand Mapping
Posted on February 23, 2016 Leave a Comment
Correlation to brand module mapping (HBS) is a useful exercise for competitors and the research done in CPB regarding competitor influences is synergistic with the HBS approach to mapping your own brand family and the impact of those non-brand extessential influencers. Jim Signorelli suggests the idea of looking at brands and prospects in relation to […]
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