Will Data & Creative Come Together?

he rise of ‘big data’ has seen marketers mining all sorts of databases to learn more about their customers. Now both clients and agencies have spotted greater opportunities to bring data to the heart of creative development. – Warc 2016 Tools Report

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Google Analytics – So What!

As a final part of the Branding, Strategies and Organizations course we have entered into the world of data and analytics.  As  a class we are working together to earn The Google Analytics Individual Qualification (IQ). It can be difficult to grasp the relevancy of Google Analytics certification and will most definitely  vary in significance for […]

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