alysonkellykaye Archives
Will Data & Creative Come Together?
Posted on May 9, 2016 1 Comment
he rise of ‘big data’ has seen marketers mining all sorts of databases to learn more about their customers. Now both clients and agencies have spotted greater opportunities to bring data to the heart of creative development. – Warc 2016 Tools Report
Google Analytics – So What!
Posted on April 7, 2016 Leave a Comment
As a final part of the Branding, Strategies and Organizations course we have entered into the world of data and analytics. As a class we are working together to earn The Google Analytics Individual Qualification (IQ). It can be difficult to grasp the relevancy of Google Analytics certification and will most definitely vary in significance for […]
Marketers Expanding In-House Ad-Buying Resources | Agency News – AdAge
Posted on March 3, 2016 Leave a Comment
More marketers are growing their in-house ad-buying capabilities as a result of heigtened concern around fraud and transparency Source: Marketers Expanding In-House Ad-Buying Resources | Agency News – AdAge
alysonkellykaye 