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Marketing Strategy – 2017’s Top 10 Digital Branding and Marketing Trends [Infographic] : MarketingProfs Article
Posted on December 29, 2016
Marketing Strategy – Planning your marketing efforts for the coming year? Here’s some advice about the top digital marketing and branding trends you can expect in 2017. Source: Marketing Strategy – 2017’s Top 10 Digital Branding and Marketing Trends [Infographic] : MarketingProfs Article
Will Data & Creative Come Together?
Posted on May 9, 2016 1 Comment
he rise of ‘big data’ has seen marketers mining all sorts of databases to learn more about their customers. Now both clients and agencies have spotted greater opportunities to bring data to the heart of creative development. – Warc 2016 Tools Report
brands defining time
Posted on April 26, 2016 Leave a Comment
Time has flown by once again and the semester comes to a close. I begin every semester (and almost every class for that matter) with a bit of a pit in my stomach. I want to teach each class a bit differently and ensure that we go beyond the textbook and learn from not only […]
Google Analytics – So What!
Posted on April 7, 2016 Leave a Comment
As a final part of the Branding, Strategies and Organizations course we have entered into the world of data and analytics. As a class we are working together to earn The Google Analytics Individual Qualification (IQ). It can be difficult to grasp the relevancy of Google Analytics certification and will most definitely vary in significance for […]
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