Did you know? Category
Will Data & Creative Come Together?
Posted on May 9, 2016 1 Comment
he rise of ‘big data’ has seen marketers mining all sorts of databases to learn more about their customers. Now both clients and agencies have spotted greater opportunities to bring data to the heart of creative development. – Warc 2016 Tools Report
brands defining time
Posted on April 26, 2016 Leave a Comment
Time has flown by once again and the semester comes to a close. I begin every semester (and almost every class for that matter) with a bit of a pit in my stomach. I want to teach each class a bit differently and ensure that we go beyond the textbook and learn from not only […]
3 Tips for Finding Consumer Insight Gems
Posted on March 13, 2016 Leave a Comment
Understanding Consumers So What? Similar strategy as the “Convince_(target audience) that (they should behave/think/do)____because____(brand value prop of brand) statement” that we discussed in class.
Marketers Expanding In-House Ad-Buying Resources | Agency News – AdAge
Posted on March 3, 2016 Leave a Comment
More marketers are growing their in-house ad-buying capabilities as a result of heigtened concern around fraud and transparency Source: Marketers Expanding In-House Ad-Buying Resources | Agency News – AdAge
Customer Service as a Marketing Tool
Posted on February 29, 2016 Leave a Comment
Great customer service is all well and good – but brands should be taking the opportunity to surprise and delight, explains Joel Windels. Source: Customer Service as a Marketing Tool
Posted on February 23, 2016 Leave a Comment
Apple’s Reality The Apple brand persona as pioneering and independent began in the 1984 Super Bowl commercial, which was centered around the Orwellian concept of ‘big brother’ and showed Macintosh computers as a means to resist oppression.(Creating Powerful Brands; Chernatony, McDonald, Wallace) Research found that Mac users are ‘active, avant garde and early adopters positioning them as […]
Posted on October 1, 2014 Leave a Comment
“From study conducted 36 top marketers, one-third did not get consumer motivation right – and they are some of the best marketers in the business.” From What Sticks by Rex Briggs and Greg Stuart. WHY???????